Consumerism
"Buying a car is a big step up
in society. Now we have a car, I feel that people look at us
differently."
Woman interviewed at motor show in Beijing.
Humanity is becoming a race of consumers. The entire economy of the ‘developed’ world is geared to consumption - a process that is driven by saturation advertising. We consume more and more but we do not get any happier. This is hardly surprising as advertising is designed to keeps us dissatisfied.
Our greedy appetites are having a terrible impact upon the world. The quality of life enjoyed by the rich comes at the expense of the poor. The richest one-fifth of humanity accounts for 86 percent of global private consumption expenditure.* For everyone on Earth to enjoy the material wealth of Australians, we would need several additional planets. In Australia, it is estimated that “total wasteful consumption amounts to over $10.5 billion dollars annually spent on goods and services that are never or hardly ever used.” *
Overconsumption is a primary influence of upon climate change and thus on the future of our planet. Australia’s carbon footprint is three times the global average.* And within Australia itself, the annual carbon footprint of high-income households is 160 percent greater than that of the poorer households.*
The global economy is
geared to growth, and we have equated growth with ever-increasing
consumption. The poor need economic growth desperately. The rich need
to explore ways to live more ethically and simply by using less of the
world’s resources.
See also Corporations.